Event Planning

Sales & Marketing


Events do not just happen, they take time to plan, develop, and create. This workshop is designed to give your participants the tools needed to host a great event. They will touch on planning and administrative techniques that will give them the confidence to run an engaging event that will leave a positive and lasting impression an each attendee.

With our Event Planning workshop your participants will explore ways to work with vendors, security, technicians, and wait staff. They will touch on different event types such as awards ceremonies, charity events, and business conferences. By utilizing the correct skill set your participants will be provided the details to pull off a successful event.

Event Planning Course Outline:

Module One: Getting Started
Pre-Assignment Review
Workshop Objectives

Module Two: Types of Events
Conferences and Seminar
Case Study
Module Two: Review Questions

Module Three: Brainstorming
Determine the Event"s Purpose
Determine a Theme
Write Down & Review Ideas
Determine a Date
Case Study
Module Three: Review Questions

Module Four: Types of Entertainment
Case Study
Module Four: Review Questions

Module Five: Support Staff
Wait Staff
Clean up Crew
Case Study
Module Five: Review Questions

Module Six: Technical Staff
Visual Technician (lighting)
Media Technician (website, Facebook, etc.)
Audio Technician (Sound)
Specialized Electrical Equipment Technician (for performers)
Case Study
Module Six: Review Questions

Module Seven: Vendors
Decorations and Furnishing
Photography/ Video
Case Study
Module Seven: Review Questions

Module Eight: Finalize the Plan
Cuisine and Decor
Case Study
Module Eight: Review Questions

Module Nine: Administrative Tasks
Create a Budget
Branding and Marketing
Insurance and Permits
Contracts (for event staff, entertainment, rentals, and vendors)
Case Study
Module Nine: Review Questions

Module Ten: Get Organized
Form a Team
Backup Plans
Case Study
Module Ten: Review Questions

Module Eleven: Post Event Activities
Share Media (photos and video)
Send Thank you Notes
Start planning the Next Event!
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up
Words From The Wise
Lessons Learned
Recommended Reading
Completion Of Action Plans And Evaluations

  • Event Planning
  • 1and 2 Events Planning - Intro _ Types of Events
  • Module 2 Case Study
  • 3. Brainstorming
  • Module 3 Case Study
  • 4. Types of Entertainment
  • Module 4 Case Study
  • 5. Support Staff
  • Module 5 Case Study
  • 6. Technical Staff
  • Module 6 Case Study
  • 7. Vendors
  • Module 7 Case Study
  • 8. Finalize the Plan
  • Module 8 Case Study
  • 9. Administrative Tasks
  • Module 9 Case Study
  • 10. Get Organized
  • Module 10 Case Study
  • 11. Post Event Activities
  • Module 11 Case Study
  • Activities & Resources
  • 01-Award
  • 02-Idea Crazy
  • 03-Perfect Timing
  • 04-Performing a Word Find_
  • 05-Security Cryptogram
  • 06-Valet Car Search
  • 07-A-Mazing Wait Staff
  • 08-Mock Registration Form
  • 09-Match the Entertainment
  • 10-Mock Budget
  • 11-Team Work
  • 12-Mock Timeline
  • Event Planning Action Plan Form
  • Event Planning Recommended Reading List
  • Closing
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever