Social Media In The Workplace

Administrative Skills


We are being flooded with Social Media invitations and updates. Web-based communication icons like Twitter, Facebook, YouTube, and LinkedIn are dominating the way we interact with each other. People are feeling the need to be updated at all times. It has become a time eater, and businesses are quickly becoming aware of the drain it can have on productivity. People love to share, but they need to know what is alright to share and what should not be sent out.

Understanding Social Media is about communicating the right way. We are beginning to communicate more through electronic means than face to face. Talking on a phone has been replaced more and more with SMS (texting.) Social media channels are becoming the main form of communication and participants will realize how Social media and the Workplace can work together.

Social Media In The Workplace Course Outline:

Module One: Getting Started
Workshop Objectives

Module Two: What is Social Media?
Online Communities
User Created Content
Information Sharing
Communication Tools
Case Study
Module Two: Review Questions

Module Three: Defining Your Social Media Policy (I)
It Should be a Living Document
Choosing an Information Officer
What Can and Cannot Be Shared
Legal and Ethic Specifications
Case Study
Module Three: Review Questions

Module Four: Defining Your Social Media Policy (II)
New Hire Orientation
Let Common Sense Guide You
Nothing Offensive
Rules on Soliciting and Personal Posts
Case Study
Module Four: Review Questions

Module Five: Creating a Living Document
What is a Living Document?
How Often is it Revised?
Who Will be in Charge
Change Management
Case Study
Module Five: Review Questions

Module Six: Keeping an Eye on Security
Password Rules
Needs Constant Monitoring
Keeping Information Confidential
Protecting Intellectual Property
Case Study
Module Six: Review Questions

Module Seven: Rules to Follow When Posting (I)
Always Show Respect
Stop and Think Before You Post
Always be Honest
Never Discredit or Talk Ill of Competitors
Case Study
Module Seven: Review Questions

Module Eight: Rules to Follow When Posting (II)
Be Transparent
Act Like You Would in Real Life
Grammar and Spelling Still Counts
Never Post When You Are Angry
Case Study
Module Eight: Review Questions

Module Nine: Benefits of Social media
From Audience to Author
Builds Customer Loyalty
Speed and Flexibility in Communication
Two Way Communications
Case Study
Module Nine: Review Questions

Module Ten: The Pitfalls of Social Media
Group Think
Remember, It Is Out There Forever
Case Study
Module Ten: Review Questions

Module Eleven: Listen to Your Customers
They Provide Great Feedback
It Makes Them Happy
Improves Your Brand
Improves Product Development
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations

  • Social Media In The Workplace
  • Social Media in The Workplace 1. Getting Started
  • Pre-Assignment
  • Social Media 2. What Is Social Media
  • SM Module 02 Case Study
  • Social Media 3. Defining Your Social Media Policy _I_
  • Module 03 Case Study
  • Social Media 4. Defining Your Social Media Policy _II_
  • Module 04 Case Study
  • Social Media 5. Creating a Living Document
  • Module 05 Case Study
  • Social Media 6. Keeping an Eye On Security
  • Module 06 Case Study
  • Social Media 7. Rules
  • Module 07 Case Study
  • Social Media 8. Rules of Posting _II_
  • Module 08 Case Study
  • Social Media 9. Benefits of Social Media
  • Module 09 Case Study
  • Social Media 10. The Pitfalls o Social Media
  • Module 10 Case Study
  • Social Media 11. Lpisten to Your Customers
  • Module 11 Case Study
  • Activities & Additional Resources
  • 01-Identifying Online Communities
  • 02-Methods of Information Sharing
  • 03-Creating a Living Document
  • 04-What to Share and Not Share
  • 05-Recognizing Illegal and Unethical Behavior
  • 06-New Hire Orientation
  • 07-Offensive Materials
  • 08-Characteristics of a Living Document
  • 09-Creating Change Management
  • 10-Password Rules
  • 11-Identifying Intellectual Property
  • 12-Knowing When to Stop and Think
  • 13-Recognizing Ill Talk
  • 14-How I Act Online and in Real Life
  • 15-Spelling and Grammar Mistakes
  • 16-Ways to Build Customer Loyalty
  • 17-Speedy and Flexible Communication
  • 18-Identifying a Bully or Cyber-bully
  • 19-Identifying a Troll
  • 20-Ways to Gather Customer Feedback
  • 21-Improving Your Brand
  • Social Media 12. Words from the Wise
  • Closing
  • Action Plan
  • Recommended Reading List
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever