Marketing Basics

Sales & Marketing


Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Marketing Basics Course Outline:

Module One: Getting Started
Workshop Objectives

Module Two: What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Case Study
Module Two: Review Questions

Module Three: Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Case Study
Module Three: Review Questions

Module Four: Common Marketing Types (II)
Guerilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Case Study
Module Four: Review Questions

Module Five: The Marketing Mix
Case Study
Module Five: Review Questions

Module Six: Communicating the Right Way
The Marketing Pitch
Sell Value Not Price
Fun and Entertaining is Powerful
Choosing the Right Media
Case Study
Module Six: Review Questions

Module Seven: Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Case Study
Module Seven: Review Questions

Module Eight: Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Case Study
Module Eight: Review Questions

Module Nine: The Marketing Funnel
Case Study
Module Nine: Review Questions

Module Ten: Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Case Study
Module Ten: Review Questions

Module Eleven: Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations

  • Overview - Marketing Basics
  • Tutorials & Quizzes
  • Marketing Basics
  • Activities & Additional Resources
  • 01-Marketing
  • 02-Define the Product
  • 03-Direct Marketing
  • 04-B2B
  • 05-Life Cycle
  • 06-Pricing
  • 07-Place
  • 08-Pitch
  • 09-Media
  • 10-Voice
  • 11-Answers
  • 12-Brand Champions
  • 13-Interest
  • 14-Social Media Marketing
  • 15-USP
  • 16-Plan
  • 17-Metrics
  • 18-Listening
  • Action Plan
  • Recommended Reading List
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever