Internet Marketing Fundamentals

Sales & Marketing


Description

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer"s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Internet Marketing Fundamentals Course Outline:

Module One: Getting Started
Workshop Objectives
Pre-Assignment

Module Two: SWOT Analysis in Marketing
Strength
Weaknesses
Opportunities
Threats
Case Study
Module Two: Review Questions

Module Three: Marketing Research
Consume All Media
Finding the Right Price
Product Development and Improvement
Identify Your Target Audience
Case Study
Module Three: Review Questions

Module Four: Real Time Marketing
Dynamic Content
Engagement Builds Followers
Constant Readiness and Monitoring
The Time the Place and the Media
Case Study
Module Four: Review Questions

Module Five: Brand Management
Every Interaction Counts
Consistent Through all Media
Unique Qualities
Needs to be Actively Managed
Case Study
Module Five: Review Questions

Module Six: Social Media (I)
You are Building a Community
A Personal Touch
Brand Champions
Make it Easy to Share
Case Study
Module Six: Review Questions

Module Seven: SEO Basics
Relevant and Original Content
Keywords
Value Proposition
Linking
Case Study
Module Seven: Review Questions

Module Eight: Social Media (II)
Content is King
Blog and Interact
Webinars
Constant Monitoring
Case Study
Module Eight: Review Questions

Module Nine: Website Characteristics
SEO Optimization
Landing Page
Analytics
Mobile and Tablet Friendly
Case Study
Module Nine: Review Questions

Module Ten: Capturing Leads
Lead Management and Generation
Give Something Away
Quality vs. Quantity
Capture Repeat Customers
Case Study
Module Ten: Review Questions

Module Eleven: Campaign Characteristics
Tailored for Your Audience
Use Powerful Words
The 4 W’s of a Campaign
Monitor and Tweak
Case Study
Module Eleven: Review Questions

Module Twelve: Wrapping Up
Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations

Content
  • Internet Marketing Fundamentals
  • Internet Marketing 1. Getting Started-HD
  • Internet Marketing 2. SWOT-HD
  • 01- SWOT
  • IM Module 02 Case Study
  • 02-Pricing
  • Internet Marketing 3. Marketing Research-HD
  • Module 03 Case Study
  • 03-Product Development
  • 04-Target Audience
  • Internet Marketing 4. Real Time Marketng-HD
  • Module 04 Case Study
  • 05-Dynamic Content
  • 06-Readiness and Monitoring
  • Internet Marketing 5. Brand Management-HD
  • Module 05 Case Study
  • 07-Interactions
  • 08-Design and Brand
  • 09-Brand Positioning
  • 10-Needs to be Actively Managed
  • Internet Marketing 6. Social Media _I_-HD
  • Module 06 Case Study
  • 11-Community
  • 12-Brand Champion
  • Internet Marketing 7. Soacial Media _II_-HD
  • Module 07 Case Study
  • 13-Content
  • 14-Webinars
  • Internet Marketing 8. SEO Basics-HD
  • Module 08 Case Study
  • 15-SEO Content
  • 16-Linking
  • Internet Marketing 9. Website Characteristics-HD
  • Module 09 Case Study
  • 17-Landing Page
  • Internet Marketing 10. Capturing Leads-HD _1_
  • Module 10 Case Study
  • 18-Giveaway
  • 19-Quality vs. Quantity
  • 20-Repeat Customers
  • Internet Marketing 11. Campaign Characteristics-HD
  • Module 11 Case Study
  • 21-Tailor
  • 22-4 Ws
  • Module 12 Closing
  • Action Plan
  • Recommended Reading List
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever