Media and Public Relations

Sales & Marketing


Description

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Media And Public Relations Course Outline:

Module One: Getting Started
Workshop Objectives

Module Two: Networking for Success (I)
Overview
Creating an Effective Introduction
Making a Great First Impression

Module Three: Networking For Success (II)
Overview
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names

Module Four: The Meet and Greet
Overview
The Three-Step Process
The Four Levels of Conversation
Case Study (I)
Case Study (II)

Module Five: Dressing for Success
Overview
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear

Module Six: Writing
Overview
Business Letters
Writing Proposals
Reports
Executive Summaries

Module Seven: Setting Goals
Overview
Understanding Goals
SMART Goals
Helping Others with Goal Setting

Module Eight: Media Relations
Overview
Television
Print
Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning
Overview
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)
Overview
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds

Module Eleven: Employee Communications
Overview
Verbal Communication
Non-Verbal Communication Skills
Email Etiquette
Negotiation Skills
Making an Impact

Module Twelve: Wrapping Up
Overview
Words from the Wise
Lessons Learned
Completion of Action Plans and Evaluations

Content
  • Overview - Media And Public Relations
  • Tutorials & Quizzes
  • Media and Public Relations
  • Activities & Additional Resources
  • Pre-Assignment
  • 01-MEETS
  • 02-Five Bs
  • 03-Minimizing Nervousness
  • 04-Using Business Cards Effectively
  • 05-CARE
  • 06-Meet_ Monitor _ Move
  • 07-Four Levels of Conversation
  • 08-A Meet and Greet Scenario
  • 09-Conversation
  • 10-Colors
  • 11-PEAR
  • 12-7 Elements of Writing a Business Letter
  • 13-Proposals
  • 14-Elements of a Report
  • 15-Executive Summary
  • 16-SMART Goals
  • 17-Managing Your TV Message
  • 18-Gauging a Crisis
  • 19-RUN
  • 20-Communication Plan
  • 21-Crisis Tracking
  • 22-Social Media
  • 23-Non-Verbal Communication
  • 24-Email Etiquette
  • 25-Negotiation
  • 26-Impact
  • Action Plan
  • Recommended Reading List
Completion rules
  • All units must be completed